If your business is not on Facebook, it should be. Digital marketing is incredibly important that is why your business needs to make the move online.
You could be gaining new customers every week as 829 million people are actively using Facebook every day. The first step is to create a Facebook business page. If that is something new to you, don’t worry, we have loads of helpful tips below.
How to Create a Facebook Business Page?
First of all, you will be asked to choose a classification, you will be given the following options:
- Local Business or Place
- Company, Organization, or Institution
- Brand or Product
- Artist, Band, or Public Figure
- Cause or Community
Each of these classifications provides more relevant fields for your desired Page.
Once you have done this you will be asked to fill in some basic information about your business. This stage is easy to navigate so don’t worry too much. Think of this section as a step by step Facebook should automatically walk you through the following four basic sections to complete the fundamental aspects of your Page.
This is your chance to tell your new customers a bit about your business, who you are and what you do. Keep it short and simple as it is a 2-3 sentence description for your company. It will be on your main page; therefore, it is important that you fill out. In this section you can also include a link to your company website as well.
Upload Profile Picture
You will need to use a profile picture on your business page and Facebook will ask you toupload a picture. Your logo is the best option for this as it will serve as the main visual icon of your page, appearing in search results and alongside any comments you publish.
Once you have done the basics it is time for you to look over the admin panel. This section will allow you to add additional details about your business.
It is important that you also assign page Roles. If you are the business owner or a main manager of the Page, you may have to add people who need access to your Facebook Page. This is the section of the website where you can invite other colleagues to make changes to your Pages. These employees may include:
- A public relations manager
- A support representative
- A designer
Now your business is on Facebook it is time for your business to gain a following. The best way ofor you to do this is to start posting information about your business and posts that your followers can enjoy. Facebook currently provides six different posting options:
- Plain text status
- Photo with caption
- Link with caption
- Video with caption
- Event page
- Location check-in
Make sure you find a balance with posting. There is a potential for your business to go viral online so keep your posts interesting and fun of course!