This is a question that has been on a lot of people’s minds recently.  Telemarketing has been the tried and tested route from many businesses looking to grow their client base and generate new leads and sales.  On the other hand, digital marketing campaigns claim to be the future for reaching the consumers of the modern age.  But which is the most relevant route for companies today?  Are telemarketing companies still the way forward, or are they falling to the side-lines as consumers are increasingly moving online in their shopping practices?  In this article we are going to dive deep into the nature of both practices and find out what is the best tactic for companies moving forward into 2020.

Telemarketing Companies

Telemarketing companies in the past were hailed as a revolution when they appeared on the scene.  By using inbound and outbound marketing via the phone meant that organisations could engage with thousands of people every day.  This mass method of marketing proved extremely useful during the industrial boom of the 90s and early 2000s.  Phone marketing is personal and affordable, and very easy to monitor metrics so you can see the returns and leads that you are generating.  Recently however, people have been suggesting that telemarketing is a dead practice.  This claim does not stand up to the fact that countries all over the world are still utilising this method to reach new customers and generate sales from both inbound and outbound call campaigns.

Digital Marketing Companies

Digital marketing companies are involved in the online aspects of marketing a company.  They make companies more visible online, optimise their websites so that they are more visible to search engines, and deal with other activities such as social media campaigns and more.  It is a practice that is very dynamic, and companies that execute digital marketing are constantly having to adapt as the landscape changes.  The value of digital marketing is in the inherent fact that consumers are moving online for buying and researching products, so businesses need to make themselves visible and optimised online in order to reach more customers.  Digital marketing is often outsourced by a lot of companies who are looking for a specialist to handle all their online marketing and optimise their website for traffic.

The Best Approach

There is no one set approach to marketing in general, and overall it  depends on the sector that a certain business operates in when it comes to deciding the best tactics.  It is true that the best approach may be a combination of both marketing disciplines.  Especially nowadays when companies need to be visible online and may need some outgoing calls to generate leads.  Many companies will also need to handle incoming calls in the form of leads and customer support calls.  This means that a joint approach for many businesses could be the best way.  If the company is a small enterprise that doesn’t need to generate many leads from telemarketing campaigns, then they should focus their efforts on proper digital marketingto allow online consumers to see them and choose to buy their products or services.